WARC/AA report reaction: Time for ‘smart marketing’ [Link]

Strat House founding partner, Melanie Welsh, reckons the AA/WARC findings and forecasts are reflective of the ebbs and flows the economy has faced and is facing this year.

“This isn’t the time for business as usual” [Link]

50 marketers and their insights on the latest outlook for marketing spend and direction.

Industry reaction to Q3 IPA Bellwether report [Link]

Marketing budgets are still growing, but the outlook is dimming, according to the latest IPA Bellwether report. The cost-of-living-crisis and Russia’s invasion of Ukraine are at the centre of slowdown. So we’ve been asking our leading industry experts for their take on the report…

Sisters doing it for themselves (and each other) [Link]

As women, we massively underestimate the power we have to bring about change through small daily interactions. Here are some practical suggestions and fixes for bringing about positive change, day to day.

The Drum Digital Industries Judges announcement [Link]

The Drum is committed to using our platform in an inclusive way, showcasing a diverse range of voices through our judging panels. Our global awards programme recognises the most effective and innovative work, so anyone, anywhere in the world, can win. The judges will be looking at your idea to see if it’s fresh, impactful, polished and effective.

Is it too late for brands to be involved in women’s sports? [Link]

Women’s sport is here to stay, there are far more opportunities than men’s sport, so why aren’t more brands there already?