Strat House

Brad Langdon | 30 June 2023

Can AI truly replace the human strategist?

Strategist, Brad Langdon, explores whether AI can truly replace the human strategist (...or if our jobs are safe for another year).

Rachel Clarke | 27 April 2023

There’s an AI for that.

This month Co-Founder, Rachel Clarke, talks all things AI.

WARC/AA report reaction: Time for ‘smart marketing’ [Link]

Strat House founding partner, Melanie Welsh, reckons the AA/WARC findings and forecasts are reflective of the ebbs and flows the economy has faced and is facing this year.

“This isn’t the time for business as usual” [Link]

50 marketers and their insights on the latest outlook for marketing spend and direction.

Melanie Welsh | 7 March 2023

International Women’s Day 2023 – Embracing Equality

This month Co-Founder, Melanie Welsh, discusses International Women’s Day 2023.

Rachel Clarke | 27 January 2023

Changing world, changing tech, changing people.

This month Co-Founder, Rachel Clarke, assesses the three stand-out macro trends for 2023.

Industry reaction to Q3 IPA Bellwether report [Link]

Marketing budgets are still growing, but the outlook is dimming, according to the latest IPA Bellwether report. The cost-of-living-crisis and Russia’s invasion of Ukraine are at the centre of slowdown. So we’ve been asking our leading industry experts for their take on the report…

Sisters doing it for themselves (and each other) [Link]

As women, we massively underestimate the power we have to bring about change through small daily interactions. Here are some practical suggestions and fixes for bringing about positive change, day to day.

Victoria Herrick | 22 December 2022

Our 2022 predictions – a little too close for comfort.

This month Strategy Partner, Victoria Herrick, looks back on her 2022 predictions - to see how she fared - and takes a look forward to 2023.

Rachel Clarke | 17 November 2022

Preparing for the digital future (Hint: you’ll need a strategy…)

This month Co-Founder, Rachel Clarke, shares part two of the metaverse series - exploring our recommended approach for the digital future.

Rachel Clarke | 29 September 2022

The metaverse does not exist. Yet.

This month Co-Founder, Rachel Clarke, looks at the metaverse and shares a little bit of guidance for brands that are thinking about playing in this space.

Victoria Herrick | 30 August 2022

Are you using the right glue? Five lessons from the history of loyalty.

This month Strategy Partner, Victoria Herrick, looks at the lessons we can learn by casting an eye over the history of loyalty. Victoria has worked on Tesco Clubcard and studied history at university (many years ago!) and so was excited to combine these two passions in an exploration of a topic that is very pertinent to the current economic climate.